Deciding On My Subject

I am passionate about doing a Advertising Campaign, I have been looking for a particular subject to do a campaign on.
Since I would like to consider advertising as a career path i thought this was a perfect situation to touch in to and see how i feel about the project, after personal research i have found that i enjoy designing for purpose and appealing design to selling something; i researched David Ogilvy and he quoted "i do not regard advertising as entertainment or a art form, but as a medium of information" its a way to get messages across to people and all though i do enjoy the design and art of design i like to design for selling and getting a message across.

One of the recommendations i got from my tutor was to do mt ad campaign on a charity that i have a passion about, i wasn't immediately attached to any particular charity so i decided to think about doing my project on sickle cell for charity, but because its not something that you could help because its a heredity its a subject that will be hard to advertise so after a group discussion i could keep to sickle cell an change the ad campaign to a information pack because it would be more to inform people of the condition.

I ended up changing my concept to 'Drink & Drive' campaign because this can be advertised and would be a better way to do a strong campaign and get a message across which could stop people from doing it.

The finalised decision i came to was the 'Drink & Drive' campaign, after research i feel quite passionate about this and i think i could do a strong campaign with this.