Kony 2012 Campaign

This was a campaign that was spread using the internet, they broadcasted a 30 minute video that became the most viewed and was spread everywhere in a bid to 'make kony famous'. a criminal that was deemed not known enough to be captured, this campaign was designed to make him known. I feel this is the approach that should be taken on the Drink Driving campaign, since you would like the campaign to be known, because of how the campaign was designed and broadcast it attracted attention of a massive following and had numerous celebrities taking it among themselves to help broadcast the campaign.

Webpage : http://invisiblechildren.com/kony/

Video Link : http://www.youtube.com/watch?v=Y4MnpzG5Sqc